Dealer Spotlight: Pulse Cinemas


Case Study | Dealer Spotlight


Pulse Cinemas as has been one of the leading distributors in the CI field for over 15 years and using their vast array of knowledge and expertise they have built one of the most well-appointed showrooms in the industry. We took a trip to their Essex based demo facilities to showcase the Future Automation products they have installed. 

The expansive space showcases a variety of cinema, conferencing and residential living rooms purpose-built for entertaining and training. Throughout the project, you'll find a variety of Future Automation mechanisms and mounts designed to bring practicality and flair to the showroom.

The entrance houses the kitchen and entertaining area which is perfect for hosting events and training sessions. The 65" display is mounted to our PSE90 to allow it to rotate towards the kitchen area and sit flat against the wall when it isn't in use.


The ground floor includes multiple cinema configurations that are exceptionally crafted examples of how to integrate a cinema into a residential property. Our PM-UNI Projector Mount has been used in this configuration as an example of how simple it can be to mount and align a projector using a quality manual mounting system.



Moving upstairs you're met with a gigantic curved RGB wall which fills your field of view as you move onto the upper level of the showroom.



The highlight of the showroom is the Moroccan themed room which takes aesthetic cues from traditional Moroccan tea rooms. While this rooms' primary function is for entertaining guests the room has three configurations for watching tv or watching movies. An automated hidden projector screen can be revealed for watching 2.35:1 movies, or our Split Sliding Panel System can reveal a 65" display from within the bronze textured wall.





The versatility that this space offers is a great way of showing clients how hidden AV can transform how a room can serve multiple functions in the home. If you don't have the room for a full home theatre you can integrate one into your existing casual living room. 





This room has been meticulously crafted to reflect the design of a Moroccan tea room with exceptional attention to detail which transports you away from the rest of the showroom to a completely separate world in an instant.


Our SPS-Split Sliding Panel System conceals the display behind a textured bronze panel so that it can be completely hidden from view if you are entertaining guests or watching a moving on the projector.




We created a customised mount to attach the anamorphic lens to the projector and a motorised sliding mechanism to conceal it from view when you are not watching movies.


This showroom definitely highlights the scope for home theatre systems in residential spaces and highlights how a room can transform to suit multiple AV scenarios while maintaining a unified aesthetic. A big thanks to Pulse Cinemas for letting us take a tour of their impressive showroom.


You can tour the entire showroom in VR here - 


Pulse Cinemas are an approved Future Automation distributor based in Essex, UK. Pulse Cinemas has been pushing the boundaries of distribution and marketing since its conception in 2003, constantly thinking outside the box to encourage growth, not only as a company but also keeping a focus on the whole industry, aiming to educate consumers and professionals alike. Pulse Cinemas can be contacted via or on +44 (0)1279 647 039.

If you are a Future Automation dealer or installer and would like to feature your company in a Dealer Spotlight, or if you have a specific project you would like to feature in one of our Case Studies, please contact a member of the Future Automation Team.